Chimpegration

Salesforce and Mailchimp. Properly Integrated.

Stop fighting your data. Use the professional-grade tool designed by nonprofit integration experts to keep your CRM and marketing platforms in perfect sync.

  • Segment with Precision: Target contacts based on real-time Salesforce data, ensuring your Mailchimp campaigns are driven by accurate donor history rather than outdated exports.

  • Unified Interaction History: Automatically sync Mailchimp activity—opens, clicks, and bounces—back to Salesforce to bridge the gap between digital engagement and offline fundraising.

  • Automated Data Integrity: Maintain a 360º view of your donors with a two-way sync that handles updates, opt-outs, and new sign-ups without manual intervention.

  • Actionable Donor Intelligence: Monitor how supporters interact with your brand across platforms and use those insights to automate personalized, relevant communication.

  • Evidence-Based Outreach: Turn donor data into a strategic asset, ensuring every communication is backed by the most current information in your CRM.

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Demo

Executive Overview

Chimpegration Export Demo

Chimpegration Manage Campaign Results Demo

Chimpegration Realtime Actions Demo

Features

Technical Specifications: Built for Scale

Chimpegration is engineered for the complex data structures of the nonprofit sector. We prioritize data integrity and API efficiency over simple “plug-and-play” superficiality.

High-Granularity Field Mapping

Don’t settle for “Name” and “Email.” Chimpegration allows for complex mapping of standard and custom Salesforce objects to Mailchimp merge tags, groups, and interests.

  • Bi-directional Sync: Update constituent records in Salesforce based on Mailchimp activity, or push Salesforce donor segments to Mailchimp audiences.

  • Conditional Logic: Define specific rules for when a record should be synced, preventing “data bloat” in your marketing platform.

Automated Preference Management

Compliance isn’t optional. Chimpegration automates the “handshake” between platform opt-outs.

  • Unsubscribe Synchronization: When a donor unsubscribes in Mailchimp, the corresponding record is updated in Salesforce immediately to ensure global suppression.

  • GDPR/PIPEDA Ready: Tools to manage “Right to be Forgotten” requests across both platforms simultaneously.

Intelligent Conflict Resolution

Data isn’t always clean. Chimpegration gives you the tools to decide which system holds the “source of truth.”

Duplicate Prevention: Robust matching logic ensures that constituent records are correctly identified and linked, preventing the creation of fragmented data silos.

Secure Integration Portal

Manage your configuration through our secure, web-based portal.

  • Cloud-Native Infrastructure: Hosted on Microsoft Azure for maximum uptime and security.

  • No Software to Install: Access your integration settings from any browser, with no local server maintenance required.

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