This new feature provides you with some analytics to better understand your use of Chimpegration.
‘Insights’ can be found on the sidebar between the Template Manager and the Settings Icon and is represented by a Bar Graph Icon
The Insight section is split into two sections: At a Gland and Deep Dives
‘How many units my organisation has been processing’
. This insight allows you to view the number of successful and non-successful units on a monthly or yearly basis in a graphical form as. This graph can help you in identifying trends or issues and can aid in understanding future spends.
You can filter the graph to show ‘All Years’ or a specific year as well as switch it from showing the Number of Units Processed on a monthly or yearly basis.
Finally, you can also toggle it to include ‘Issues’ or only show Successfully processed units.
To understand the nature of the issues, please look to review your Completed Processes (the Check Box on the sidebar)
‘Which issues are my organisation most commonly coming across?’
Again, you can filter by year and month. Hovering over each section with you mouse pointer will reveal the issue and the error count
Since you cannot segment your RE NXT list to exclude records without an email address, it is quite common for records to be rejected into Mailchimp because they do not have an email address. We have found this issue can often greatly overshadow other common issues, so we have provided an option to remove ‘no email address’ issue from the reports. Using a Query, instead of List where possible is a great way to get around this issue.
Can I look up when Chimpegration updated a particular constituent?
You can also explore when Chimpegration updated a particular constituent.
How did recipients interact with my campaign?
This allows you to explore opens, clicks and other activities within a particular Mailchimp campaign and whether Chimpegration processed it through to RE by way of the ‘Status’ column. There is also a Download option if you wish to review this data externally.
