The area settings for the Membership import allow you to determine how to deal with multiple memberships on a record and the match criteria. You can also opt to apply all default benefits to a Membership here as well.
In the case of membership, the RE business rules can prevent you from having multiple memberships. In the case above this is the reason that the “Always add a new membership” radio button is disabled.
Where multiple memberships are allowed, you can set the match criteria. You can default to always creating a new membership, updating an existing matched membership in RE or updating the Priority Membership. It is possible that there will nevertheless be multiple matches made. In this case, the priority order is used to determine which membership should be updated.
Beginning with version 4.7, it is also possible to select the option to apply all default benefits to a membership.